ISP Clickstream Betrayal Part 2 - The Double-Reverse Masquerade
*** Techno-Geek Warning ***
The following lengthy article discusses technical details that may cause your head to explode. I take no responsibility for cleaning the walls after you read this.
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As promised, Steve Gibson has published his explanation of what Phorm Inc. is doing to enable “Behavioral Targeting” for its advertising network that leverages equipment it installs in ISP facilities for tracking and targeting ALL user web surfing.
Here are my three levels of interpretation, so you can choose to read further or not:
- At the highest level, Phorm is enabling a more targeted marketing database that relies on analysis of your web requests, AND on the content of pages you view through a given ISP. The ISPs can make a lot of money from this model. Phorm claims that they do not store the information they see, and any profiling data about you is anonymized. If you trust them and your ISP, and don’t mind that they are doing this without your consent, you won’t see it as being much worse than what Double-Click does to profile you, except that they can see virtually EVERY site you visit, including the information going in and coming out. Continue Reading »

